Privacy Policy

Last updated: 21 September 2026. Rolls is made by Octave ehf (“Octave”, “we”), a company registered in Iceland. Octave is the data controller. Contact: privacy@rolls.social.

The short version

Rolls exists to get you the photos of you from a night out — without anyone DMing files around. To do that honestly:

1. What Rolls does with faces

  1. Enrollment. You take a few pictures of your face on your phone. The phone converts each into an embedding — 128 numbers describing geometry. Those photos are discarded from this process; only the numbers are kept.
  2. Sync, scoped to your crews. Those numbers sync so friends’ phones can recognise you in their photos. Row-level security means only people who share a crew with you can read them.
  3. Matching happens on friends’ phones, never on our servers. No photo and no face image is uploaded to match. Our servers never run face recognition.
  4. Delivery only to people in the photo, only after approval. Nothing is uploaded until the owner approves. Then the photo goes into a locker only you can read.

Face embeddings are biometric data — under the GDPR, special-category data (Article 9). We process them only with your explicit consent, asked plainly before first enrollment. You can withdraw that consent any time by deleting your face data in Settings. We never use face data for advertising, profiling, identification outside your crews, or training models. We never sell it.

2. The data we hold

DataWhat it isWhy
AccountAn ID from Sign in with Apple, and (if Apple shares it) your name and email. Hide My Email works.So you can sign in.
ProfileA display name and optional avatar you choose.So friends see who sent a photo.
Face embeddings128 numbers. Never face images.So friends’ phones can find you. Explicit consent only.
Crews & rollsWhich crews you’re in, names, dates, who created them.Who is sharing with whom.
Delivered photosFull-quality copies matched to you and approved, in a locker only you can read.So you can view and save them.
Delivery recordsA small note that photo X was sent by A to B at time T, kept even after the photo is gone.So a photo you deleted is never re-delivered.
Invite linksShort random tokens. Revocable.One-tap join; a leaked link can be shut off.
Consent timestampsWhen you gave biometric consent and finished onboarding.Proof we asked first.

We do not have your camera roll, your contacts, your location, advertising identifiers, analytics or tracking SDKs, or data-broker relationships.

3. How long we keep things

4. Who can see what

Access is enforced in the database (Postgres row-level security), not by the app being polite.

5. Who we share data with

Nothing for advertising, marketing, or profit. To run the service:

That’s the list. We disclose data to authorities only if legally compelled. If Octave is acquired, this policy’s promises travel with the data, and we will notify you first.

6. Your rights and controls

In the app, in Settings:

Under the GDPR you also have access, rectification, portability, restriction, objection, withdrawal of consent, and the right to complain to a supervisory authority — for us, Persónuvernd (personuvernd.is), or your local authority. For anything Settings doesn’t cover, email privacy@rolls.social. We’ll respond within a month.

Legal bases: explicit consent for face embeddings (Art. 9(2)(a)); performance of contract for accounts, crews, and delivery (Art. 6(1)(b)); legitimate interest in service integrity for the delivery ledger (Art. 6(1)(f)).

7. Other people in your photos

Photos you scan may contain people who aren’t on Rolls. We don’t match them, and nothing about them ever leaves your phone. To work out who is in a photo, your phone measures every face it finds, including theirs, and compares those measurements against your crew’s. A measurement of someone who isn’t on Rolls exists only in memory, for the instant that comparison takes, and is then discarded: never uploaded, never stored, never ours. Rolls only ever moves a photo to a person who opted in twice: installed the app and enrolled.

8. Age

You must be at least 13, and at least the age of digital consent where you live if it is higher.

9. Security

In transit, TLS. At rest, access-controlled EU infrastructure with row-level security, delivered photos in a private per-recipient bucket. We assume the client can be hostile. If a breach ever affects your data we will notify you and the supervisory authority as the GDPR requires.

10. Changes

We’ll update the date above and tell you in the app before a change takes effect. If a change would expand what we do with your face data, we will ask for consent again. Silence is not consent.